Camera Rolls For Coke Studio Africa Season 3

Following the success story of its Season 2, Coke Studio, Africa’s much loved music platform, the show returns with Season 3, which boasts of a line-up of established and new musicians, starting from October, to run until December 2015.  Just like the previous seasons, which were successful, Coke Studio 3 will bring together an innovative house band, an exciting set and many brilliant performances and episodes to be broadcast across Africa.

According to Coca-Cola, the show will also showcase amazing musical talents on the continent, through musical fusions and regionally inspired music. It will revive the atmosphere of live recordings and performances, providing music as a platform to bridge cultural and national barriers, encourage unity and introduce a sense of African pride.

Riding on the liquid idea of Coke Studio Africa, Coke Studio will emphasise that, “When TWO believers bring their worlds together; the outcome is bigger and better.”

The initiative is a platform from Coca-Cola to bring together upcoming and the less mainstream musicians from various genres to collaborate musically. This season will bring together 28 artistes from five different countries to sing 52 songs, showcasing their local and signature styles to produce unique songs.

Nine Nigerian artistes already billed to feature on the show include, Eva Alordia, Ice Prince, Flavour, Chindinma, 2Face, Yemi Alade, Olamide, MI Abaga and Afri Dija, while talented music maestro (INSERT NAME) would bring his expertise to bear on the show as Executive Producer.

Also, this season, the beverage giant will engage and take Secondary School students on a musical roller coaster with Coke Studio, providing them an opportunity to showcase and highlight their talents.

Over 10 Secondary schools across Nigeria will be visited and over 200, 000 students are expected to have the Coke Studio experience. There would also be a radio version for Coke Studio Africa, and it will air across seven cities (Lagos, Abuja, PH, Kano, Aba, Anambra and Ibadan).

According to the organisers, the new season will also delight the audience with surprise collaborations from the lined-up artistes, resulting into delightful performances. It will also be a live show of experiencing musical improvisation and the magical harmony of African artistes.

Commenting on the initiative, Marketing Director, Coca-Cola, Patricia Jemibewon described the music platform as Coca-Cola’s of sharing in the passions and aspirations of the African youths.

Jemibewon said, “Coke Studio is a way of showing to the youths and also   exploring the potential avenue for youths to express themselves through the music. Of course, Africa has a culturally diverse, yet enormous talent; which we are simply exploring and projecting through the show.”

Coke Studio Africa is a demonstration of Coca-Cola’s belief in the youth of Africa, a celebration of collaboration.